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Research papers

Assessing the competition

Companies compete against each other in a complex struggle for customers, capital, and organisational resources. The ultimate objective is to achieve and maintain the coveted status of "industry leader". The basic goal is survival. In this continuous...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: William L. Sammon
February 27, 1985
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Citation

Sammon, W. L. (1985a, February 27). Assessing the competition. ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/assessing-the-competition